Project: Integrated Marketing Strategy
The goal
Increase leads for national sales team.
Its challenge
Teams working independently across channels.
No clear customer journey or strategic alignment.
Without a framework, teams remained siloed.
No visibility to broader marketing impact.
Strategy development
Develop a marketing strategy that establishes company as THE authority
Deliver a detailed customer journey map guided strategic alignment and cross-functional collaboration, ensuring a unified customer experience.
Delivered
Delivered the foundational content strategy and journey maps, aligning brand and field marketing with lead generation in an Integrated Marketing Strategy framework.
Established and maintained cross-channel connections, effectively dismantling organizational silos and enhancing collaboration.
The results
Strategic partnerships positioned my team as trusted advisors in upper-funnel initiatives.
Contributed to overall +65% YoY revenue growth in 2023
+12% lead generation increase through CRO and journey-aligned content.
+22% organic lead growth w/ 34% YoY revenue increase
+9% paid media leads increase with an 87% revenue surge, including six months of 100% YoY paid media revenue growth in 2023.
Customer journey now included inbound and outbound email marketing with SMS considerations.
